Cross-platform remarketing is vital for Forex affiliates looking to boost their profits. With so many devices and platforms, it’s vital to reach out to traders across all of them. This way, you can turn a missed chance into a big win.

For Forex affiliates, it’s important to know how to run smart remarketing campaigns on different platforms.

Statistics show that using cross-platform remarketing can boost conversion rates by up to roughly 147% compared to just one platform.

What’s Cross-Platform Remarketing in Forex Affiliate Marketing

Cross-platform remarketing tracks and engages traders on various devices and platforms. Let’s say someone visits your Forex content on their phone.

However, if the person doesn’t do anything, then you can show them ads on their desktop or social media. This will keep them engaged until they’re ready to make a move. (for example, to click the CTA button to sign up)

This method is excellent for Forex. It’s because trading needs a lot of thought. People might look at brokers on their phones, compare on tablets, and decide on their desktops.

Without cross-platform remarketing, you’d lose them at each step.

The Forex Affiliate Conversion Journey

Knowing how traders move from one step to another shows why cross-platform remarketing works:

• – Initial touchpoint: About 68% of traders first find Forex content on mobiles
• – Research phase: Roughly 54% compare brokers on desktops
• – Decision making: Around 71% open accounts on desktops
• – Time to convert: It takes an average of 7.3 touchpoints over 12 days

Device Type	Initial Discovery	Research Phase	Final Conversion
Mobile	68%	23%	15%
Desktop	25%	54%	71%
Tablet	7%	23%	14%

Setting Up Cross-Platform Remarketing Campaigns

1. Implement Universal Tracking

First, you need a solid tracking system for cross-platform remarketing. Google Analytics 4 and Facebook Pixel are crucial. However, Forex affiliates also need to link with their broker’s system.

Essential tracking setup:

• – Google Analytics 4 with Enhanced Ecommerce
• – Facebook Pixel with Conversions API
• – Broker-specific tracking pixels
• – UTM parameter consistency across all channels

2. Create Audience Segments

Effective cross-platform remarketing needs smart audience segments. Forex affiliates should focus on these key groups:

Engagement-based segments:

• – Blog readers (spent 2+ minutes on educational content)
• – Video watchers (viewed 50%+ of trading tutorials)
• – Comparison shoppers (visited multiple broker pages)
• – Demo account creators (downloaded MT4/MT5 but didn’t deposit)

Behavioural segments:

• – Mobile-first users
• – Weekend researchers
• – High-value prospects (viewed premium trading content)
• – Dormant leads (engaged 30+ days ago)

Platform-Specific Remarketing Strategies

1. Google Ads Remarketing:

Google’s remarketing is great for Forex affiliates. It targets users with high commercial intent.

Example campaign structure:

• – Search remarketing: Target users who visited your broker comparison pages with ads for “Best Forex Brokers 2025”
• – Display remarketing: Show visual ads highlighting spreads and commissions to users who researched trading costs
• – YouTube remarketing: Create video ads for users who watched your trading tutorials

Typical performance metrics for Google Ads remarketing in Forex:

• – Cost per click: About 23% lower than cold traffic
• – Conversion rate: 2.8x higher than prospecting campaigns
• – Average CPA: $156 vs $287 for new audience campaigns

2. Facebook and Instagram Remarketing

Social media remarketing is excellent for Forex affiliates. It uses advanced targeting and visual ads.

Winning Facebook remarketing strategies:

• – Dynamic ads: Automatically show relevant broker offers based on previously viewed content
• – Video retargeting: Target users who watched 25% of your trading videos with advanced educational content
• – Lookalike audiences: Create audiences similar to your converted referrals

3. Email Remarketing:

Email is a top channel for Forex affiliate remarketing. It has an average ROI of $42 for every $1 spent.

Effective email remarketing sequences:

1. – Welcome series (3 emails over 5 days): Educational content about Forex trading basics
2. – Broker comparison series (2 emails): Detailed comparison of top brokers with your affiliate links
3. – Demo account reminder (1 email): Encouraging users to try the demo before committing
4. – Limited-time offers (1 email): Exclusive bonuses or reduced spreads

Advanced Cross-Platform Remarketing Techniques

1. Sequential Messaging Strategy:

Instead of the same message everywhere, create a story. Guide prospects through their decision-making process.

Example 7-day sequence:

• – Day 1 (Mobile): Educational content about Forex trading benefits
• – Day 3 (Desktop): Detailed broker comparison highlighting your top recommendation
• – Day 5 (Social Media): Social proof testimonials from successful traders
• – Day 7 (Email): Exclusive bonus offer with urgency elements

2. Cross-Device Frequency Capping

Don’t overwhelm users by setting smart frequency caps. Apply them across all platforms, not just individual channels.

Recommended frequency caps:

• – Maximum 5 impressions per person per day across all platforms
• – No more than 2 impressions per platform per day
• – Exclude users who’ve already converted

3. Attribution Modelling

Knowing which touchpoints lead to conversions is important. It helps distribute your budget wisely across different platforms.

For Forex affiliates, data shows:

• – First-click attribution: Blog content and educational videos (awareness)
• – Middle-click attribution: Comparison pages and reviews (consideration)
• – Last-click attribution: Broker landing pages and demo sign-ups (conversion)

Measuring Cross-Platform Remarketing Success

Key Performance Indicators (KPIs)

Track these metrics to see how well your cross-platform remarketing is performing:

Conversion metrics:

• – Cross-device conversion rate: Percentage of users who convert on a different device than their first visit
• – Multi-touch conversion rate: Percentage of conversions involving multiple remarketing touchpoints
• – Time to conversion: Average days from first remarketing impression to conversion

Cost efficiency metrics:

• – Blended CPA: Total remarketing spend divided by total conversions across all platforms
• – Return on ad spend (ROAS): Revenue generated per pound spent on remarketing
• – Lifetime value to acquisition cost ratio (LTV:CAC): Long-term value of referred traders versus acquisition costs

Performance Benchmarks

Here are some industry benchmarks for Forex affiliate cross-platform remarketing:

Metric	Good Performance	Excellent Performance
Cross-device conversion rate	15-25%	25%+
Multi-touch conversion rate	35-45%	45%+
Blended CPA	$180-$250	<$180
ROAS	3:1 – 4:1	4:1+

Common Cross-Platform Remarketing Mistakes to Avoid

1. Inconsistent Messaging

Make sure your messages match across all platforms. Different information about spreads, bonuses, or broker features can confuse traders and lower conversion rates.

2. Over-remarketing

Too many ads can cause ad fatigue and harm your brand. Forex remarketing usually works best with 3-5 impressions per week per person.

3. Ignoring Mobile Optimisation

With 68% of Forex content discovery on mobile, make sure your remarketing pages are mobile-friendly. They should load quickly and be easy to navigate.

4. Poor Audience Exclusions

Always exclude users who have already converted or shown strong negative signals (e.g., blocked your ads, unsubscribed from emails).

Tools and Technologies for Cross-Platform Remarketing

Essential Remarketing Tools

Free tools:

• – Google Analytics 4 (advanced audience creation)
• – Facebook Ads Manager (custom audiences)
• – Google Tag Manager (tracking implementation)

Premium tools:

• – AdRoll: (Starting from $1/month for Basic Plan): Unified remarketing across Google, Facebook, and display networks
• – Perfect Audience: (Starting from $1/month): Cross-platform remarketing with detailed analytics

Integration Considerations

When selecting remarketing tools, ensure they integrate with:

• – Your affiliate tracking platform
• – Broker-provided tracking systems
• – Email marketing platforms
• – Analytics and reporting tools

Future Trends in Cross-Platform Remarketing

1. Privacy-First Remarketing:

With increasing privacy regulations and cookie deprecation, successful Forex affiliates are adapting by:

• – Building first-party data through email subscriptions and account registrations
• – Using server-side tracking to improve data accuracy
• – Implementing contextual targeting alongside behavioural remarketing

2. AI-Powered Optimisation

Machine learning is revolutionising remarketing through:

• – Predictive audiences: Identifying users most likely to convert before they show clear intent signals
• – Dynamic creative optimisation: Automatically testing and optimising ad creative elements
• – Cross-platform bid optimisation: Automatically allocating budget to the highest-performing platforms and audiences

Calculating Cross-Platform Remarketing ROI

Let’s examine a practical example of how cross-platform remarketing can impact your Forex affiliate business:

Scenario: You generate 1,000 visitors monthly to your broker comparison content

• – Without remarketing: 2% conversion rate = 20 referrals
• – With single-platform remarketing: 3.5% conversion rate = 35 referrals
• – With cross-platform remarketing: 5.2% conversion rate = 52 referrals

Financial impact (assuming $400 average CPA):

• – Without remarketing: 20 × $400 = $8,000/month
• – Single-platform: 35 × $400 = $14,000/month
• – Cross-platform: 52 × $400 = $20,800/month

Additional remarketing costs: $2,500/month

Net additional profit: $20,800 – $8,000 – $2,500 = $10,300/month

This represents a 329% increase in monthly profit through effective cross-platform remarketing implementation.

Your Path to Cross-Platform Remarketing Success

Cross-platform remarketing allows you to follow users across devices and platforms. This can greatly increase conversion rates and lower costs.

The secret to success is knowing your audience’s journey across devices. It’s about creating engaging messages and always improving based on data.

Join VT Affiliates. It’s a trusted MT4 and MT5 Forex broker that provides competitive payouts (up to $1500 per qualified referral), tools, and advice you need for effective cross-platform campaigns.