Have you tried Forex affiliate email retargeting? It’s one of the most effective techniques for increasing sales in the affiliate marketing business. Over 2.9 billion people utilize Facebook’s ads platform monthly.

Potential clients who browse your landing pages show interest in trading platforms. However, they never register or place any deposits. Forex affiliate email retargeting helps.

Through carefully crafted Facebook advertisements, you may contact these warm prospects again.

The accuracy of this procedure is its best feature. You’re targeting Forex traders who have demonstrated interest in your past efforts rather than casting a wide net.

Retargeted visitors convert roughly 70% more than first-time visitors, according to research. This makes this method crucial for serious affiliates.

What is Email Retargeting and Why Do Forex Affiliates Care?

What is email retargeting? It’s a way to promote to folks who’ve opened your emails. Nevertheless, they haven’t signed up with a broker or made a deposit.

Forex affiliates can use Facebook custom audiences based on email subscribers for email retargeting. These subscribers are good prospects for targeted marketing. Why? They’re interested in Forex trading.

Consider the usual customer lifecycle to understand how powerful email retargeting is:

Initial Interest: SEO, social media, or adverts attract traders to your article. They sign up for your newsletter or receive a trading guide via email.

Engagement Phase: They read your emails but haven’t responded.

Retargeting: Create Facebook advertising for engaged subscribers.

How to Structure Your Forex Affiliate Email Retargeting Campaign

A successful Forex affiliate email retargeting strategy requires careful planning and effective execution.

How to set up campaigns for optimal results:

1. Important Forex Affiliate Custom Audiences

Custom audiences are essential for Forex affiliate email remarketing. The major groups to contact are:

Type of Audience	Audience Size	Recommended Size	Strategy Targeting
Email Subscribers (30 Days)	Highly active new subscribers	1,000–5,000	I welcome broker platforms
Engagement Not Converting	Read emails but did nothing	2,000–10,000	Educational information with a gentle call to action: Download Trading Guide
Learning Materials Downloaded		500–3,000	Platform-specific benefits
Webinar Attendees	Attending live or taped sessions	200–1,500	Direct broker promotion

2. Forex Affiliate Email Retargeting Setting Budget

Smart budget allocation maximizes ad expenditure (ROAS) and campaign efficiency:

Budget Distribution Daily:

• – High-engagement viewers receive 40% of the budget.
• – Medium-engagement viewers receive 35% of the budget.
• – Low-engagement audiences: 25% of the budget

Say you have $100 per day:

• – High-engagement: $40/day (for recent, active email subscribers)
• – Medium-engagement: $35/day (for occasional emailers)
• – Low-engagement: $25/day for inactive subscribers

Advanced Targeting for Maximum ROI

Forex affiliate email retargeting works better with more targeting parameters for personalized email audiences.

1. Location-based Prioritization:

Retarget Forex affiliate emails to places where your broker partners receive clients and there is a lot of trading activity:

• – Tier 1 Markets: UK, Germany, Australia, and Canada (800–1,500 CPA)
• – Tier 2 Markets: UAE, Singapore, South Africa (400–800 CPA)
• – Tier 3 Markets: Malaysia, Thailand, and Nigeria (200–400 CPA)

2. Device and Timing Optimization:

Your email retargeting marketing should consider how and when your audience interacts:

Performance breakdown:

• – Mobile users click around 65% of Forex advertisements.
• – Desktop users convert roughly 75% (greater intent).
• – Monday and Tuesday have an estmated 25% higher engagement due to openness to new ideas.
• – Wednesday and Thursday are ideal for conversions due to midweek decision-making.

Making Effective Retargeting Email Examples:

Quality ad creativity and messaging affect Forex affiliate email retargeting campaign performance. The following procedures always work:

Educational Retargeting Email Examples

“Are you still looking forex brokers? What matters most”

Ad Copy Structure:

• – Hook: “The success of your trading depends on picking the right Forex broker…”
• – Value Case: “That’s why we’ve teamed up with VT Markets to provide institutional-grade execution in a way that’s easy for regular people to use.”
• – Proof: “Join the 250,000+ traders who have already found the VT advantage.”
• – “Compare VT Markets Features →”

Framework for Retargeting Problems

This strategy works great for Forex affiliate email retargeting. It’s because it targets specific issues your subscribers have revealed through email interactions:

Tired of 3-pip EUR/USD spreads?

Spreads start at 0.0 pips for VT Markets ECN accounts. You can also withdraw money the same day and obtain multilingual help 24/7. Discover why over 50,000 traders switched this year.

Success Measurements for Forex Affiliate Email Retargeting

Monitor the correct KPIs to keep your Forex affiliate email retargeting campaigns successful and growing. Every Forex affiliate should monitor these key KPIs:

Key Performance Indicators:

Metric	Industry Standard	Excellent Work	Calculating
CTR	1.2 to 2.0%	3.0%+	(Clicks/Impressions) × 100
CPL: Cost Per Lead	$25–50	$15–25	Total Spend/Qualified Leads
15–25% of leads become deposits	35%+	(Deposits ÷ Leads) × 100
ROI on advertising	3:1	5:1+	Revenue/ad spend

2. Higher-level Attribution Tracks Value Over Time (LTV)

Determine the long-term value of retargeted clients:

• – The typical deposit is $500.
• – The average trade period is 8 months.
• – $75 monthly commission.
• – LTV: $500 + ($75 × 8) = $1,100.

Advanced Facebook Ads Forex Affiliate Email Retargeting Features

Facebook’s advanced advertising features can boost Forex affiliate email retargeting when implemented properly.

1. Success with Email Retargeting Similar Audiences:

Make lookalike audiences from highest-buying email subscribers:

Lookalike percentages:

• 2–3% Lookalike: Balanced growth option
• 1% Lookalike: Most similar, least reach (highest quality but pricey)
• 4–5% Lookalike: Wider awareness campaigns

2. Sequential-Message Campaigns:

Tell a complete story across several touchpoints with successive ads:

Ads as an example:

1. – Ad 1: Forex basics for our email subscribers
2. – Ad 2: A broker comparison showing your partner’s skills (for Ad 1 clickers).
3. – Ad 3: Direct signup incentive with bonus offer (for Ad 2 clickers).

Forex Affiliate Email Retargeting Issues and Solutions

Even experienced Forex affiliates have trouble with email retargeting methods. How to fix common issues:

a) Limited Email List-Facebook Matches

Facebook limits you to 1,500 custom audiences with your 10,000-subscriber email list.

Solutions:

• – Combine identifiers like email, phone, and name.
• – Clean and refresh your email lists often
• – Encourage social media followers to better data matching
• – Consider server-to-server connection.

b) Forex Ad Account Limits

Facebook has rigorous money-related advertising requirements that can hurt your campaigns:

Tips for Following the Rules:

• – Acquire advertising credentials
• – Don’t offer “guaranteed profits”
• – Use compliant disclaimers
• – Make your content instructive rather than promotional
• – Only use regulated brokers

How to Improve Forex Affiliate Email Retargeting

Grow Forex affiliate email retargeting programs after they’re successful. How to grow your success step-by-step:

1. Strategies for Horizontal Scaling

Growing elsewhere: Start with your best campaigns and enter similar markets:

• – Experiment with successful UK campaigns in Germany and Australia.
• – Singapore success can lead to Hong Kong and UAE success.
• – Canadian success may lead to US success (if allowed).

2. Automation and Efficiency

Automatic Facebook Rules:

Set rules to optimize campaigns automatically:

• – Increase budget if ROAS greater than 4:1
• – Stop ads if CPL above $60
• – Send warnings for CTR below 1%

Forex Affiliate Email Retargeting: Free Tools for Long-Term Success

Forex affiliate email retargeting requires constant learning and improvement. These free resources can help you learn:

Free Educational Tools and Platforms

Important Sources:

• – Google Analytics Academy: Improve tracking and attribution
• – Facebook Analytics: Understand your audience’s behavior
• – Canva: Create professional ads without design experience
• – UTM builders: Track campaign performance across platforms

Bottom Line:

One of the best strategies to boost Forex affiliate conversions and income is to retarget emails with Facebook Ads. Combining email marketing’s trust and engagement with Facebook’s superior targeting features can turn interested prospects into valuable client referrals.

To succeed with Forex affiliate email retargeting, be patient, test, and adapt to market developments.

Strategic retargeting efforts may help your email subscribers choose the correct broker, as they’re interested in Forex trading. If done well, conversion rates can increase by roughly 200% to 400% over traditional advertising.

Do you want to convert email subscribers into Forex clients? Join VT Affiliates today to understand how the right collaboration may improve your Forex affiliate email retargeting beyond your expectations.