If you’re working with MetaTrader 4 or 5 brokers as an IB, Hybrid Partner, Forex CPA, or Affiliate, knowing your conversion benchmarks is crucial.

Key metrics such as how many people who download the app sign up, and how many registrations lead to funded accounts, are vital.

Understanding these ratios, such as install to deposit conversion, account registration conversion rate, and depositing trader conversion rate, will significantly impact your earnings.

In this article, we’ll explore benchmarks, calculations, and strategies to enhance your performance and increase your income.

Why Conversion Benchmarks Matter in Forex Affiliate Marketing

• – Performance Insights: Conversion metrics reveal how effectively your marketing funnel operates.
• – Incremental Improvements: Small adjustments at various funnel stages can lead to significant gains.
• – Goal Setting: Benchmarks provide a target to aim for, guiding your optimization efforts.
• – Identifying Issues: They help pinpoint leaks in your funnel, such as installs that don’t translate into registrations.

Understanding your baseline compared to industry standards is essential for tracking progress.

Key Industry Benchmarks:

As of 2025, here are typical benchmarks for Forex affiliates:

Note: These percentages are estimates and can vary based on different factors such as geographic region, market conditions, and the specific methodologies used in surveys.

Calculation Example:

If you send a broker 1,000 installs:

• – Registration (10%): 100 new accounts
• – Deposit (40% of those): 40 traders who deposited money
• – Install → Deposit Conversion: 4%

If your traffic quality is high, this is an excellent goal to strive for. These benchmarks serve as standards for evaluating your conversion performance.

Three Key Steps: Install, Register, and Deposit

To maximize your funnel’s effectiveness, break it down into three main components, each with specific levers to influence performance.

1. Installs → Sign Up

This stage focuses on converting app installs or link clicks into account registrations.

• – Main Metric: Registration Rate = (Registrations ÷ Installs) × 100
• – Top Performers: Often achieve registration rates of 8% to 15%.

Low registration rates may indicate issues such as:

• – Complicated onboarding processes
• – Poor user experience
• – Slow page loading times
• – Insufficient incentives

Pro Tips to Improve This Stage:

• – Use deep linking to direct users to the broker’s registration screen.
• – Implement progressive registration, asking for minimal information initially.
• – Conduct A/B testing to optimize registration button text, color, and placement.
• – Simplify forms to 3-5 fields.
• – Preload geo and device data to minimize user input.
• – Utilize social or single-click login options (if compliant).
• – Create a sense of urgency with countdown timers.

2. Registration → Deposit

This stage is critical for revenue generation.

• – Important Metric: Depositing Trader Conversion Rate = (Depositing Traders ÷ Registrations) × 100
• – Top Performers: Convert 30% to 60% of registrants into depositors.

Lower conversion rates may arise from:

• – Trust issues
• – Payment difficulties
• – Lack of information before funding

Pro Tips for This Stage:

• – Send onboarding emails or push notifications to encourage deposits.
• – Offer welcome bonuses or deposit incentives (while ensuring compliance).
• – Display social proof, trust badges, and KYC validation indicators.
• – Simplify deposit processes by supporting local payment methods.
• – Use progressive deposit upsells, starting with smaller amounts.
• – Segment cold registrants from hot leads and offer tailored deals.
• – Retarget users who initiated registration but did not fund their accounts.

Identifying Funnel Leaks and Making Improvements

To identify weaknesses in your funnel, follow this method:

Step 1: Map Your Funnel

Set up your analytics to track:

• – Clicks or installs
• – Account creation (registrations)
• – Deposits (first-time funding)

Step 2: Analyze Conversion Rates

For each traffic source, calculate:

• – Registration Rate: Registrations ÷ Installs
• – Deposit Rate: Depositing Traders ÷ Registrations
• – Overall Install to Deposit Rate: Depositing Traders ÷ Installs

Step 3: Set Benchmark Limits

Compare your results against industry benchmarks. If only 4% of visitors register and the expected rate is 10%, focus on improving the registration process.

If your deposit rate is 15% but could be 40%, address your deposit flow.

Step 4: Implement and Test Changes

Make incremental changes and evaluate their impact:

• – Simplify the registration process
• – Test different bonuses or incentives
• – Enhance deposit methods
• – Customize assets based on traffic sources
• – Utilize heatmaps (e.g., Hotjar, Crazy Egg) to identify user drop-off points
• – Retarget users who haven’t funded with specific offers
• – Track each test for at least 7 days or until statistically significant results are achieved.

Step 5: Scale Successful Strategies

Invest more in traffic sources and processes that exceed your benchmarks, such as registration rates above 12% and deposit rates above 45%. Conversely, reduce or eliminate efforts in underperforming channels.

Maximizing Earnings with Conversion Benchmarks

1. Model for Predicting Earnings

For instance, if you generate 20,000 valid installs monthly with a registration rate of 12% (2,400 accounts), and a deposit conversion rate of 40% (960 funders), with an average commission of $300 per depositing trader:

Estimated Monthly Income:

960 funders × $300 = $288,000

Increasing your registration rate to 14% or your deposit rate to 50% can substantially boost your earnings.

2. Focus on High ROI Areas

If registration is low (< 5%), enhance user experience and onboarding processes. If the deposit rate is low (< 20%), improve deposit incentives. When both metrics are satisfactory, consider increasing traffic from your best-performing sources.

Additional Tips for Scaling Your Affiliate Business

• Quality Over Quantity: Focus on the quality of traffic rather than sheer numbers. A smaller, targeted audience often converts better than high volumes of cold traffic.

• Segment by Location and Device: Different regions (EMEA, Asia, LATAM) and devices (mobile vs. desktop) have varying benchmarks.

• Understand Compliance: Always include disclaimers and risk disclosures, avoiding misleading claims.

• Negotiate Custom Offers: As your business grows, approach your broker’s affiliate manager for higher CPA rates or exclusive bonuses for your audience.

• Leverage Hybrid Models: Combining CPA and revenue share can secure income during downturns in deposits.

• Nurture Registrants: Engage potential traders before they deposit through educational emails and webinars.

• Focus on Retention: Long-term success, especially in revenue share models, relies on keeping traders active.

Conclusion:

Understanding conversion benchmarks, such as install to deposit conversion rates, account registration conversion rates, and depositing trader conversion rates, is essential for Forex affiliates.

These metrics allow you to analyze your funnel, identify issues, and implement targeted improvements.

If your registration or deposit rates fall below industry averages (8–15% for registration, 30–60% for deposits), take actionable steps to enhance them. Implement A/B testing, simplify processes, offer strategic rewards, and gradually scale successful initiatives.

Consistently exceeding benchmarks demonstrates the strength of your affiliate program, empowering you to negotiate better deals and access exclusive offers.

Join VT Affiliates. Request personalized offers and assistance with conversions, and begin implementing these benchmarks systematically. Let performance guide your journey from installs to deposits.

Bonus:

Below is a sample layout you can copy into Excel / Google Sheets. You can expand by traffic source, region, or campaign.

How to use columns / formulas:

• – Registration Rate (%) = (Registrations ÷ Installs) × 100
• – Depositing Trader Rate (%) = (Depositing Traders ÷ Registrations) × 100
• – Install → Deposit Rate (%) = (Depositing Traders ÷ Installs) × 100

You can also add extra columns as needed (e.g. region, device, campaign ID, bonus offers used, traffic cost per install, CPA, ROI).

You should maintain a rolling weekly, monthly, and quarterly sheet for trend analysis.

How to Use & Interpret the Template:

1. – Populate daily / weekly data across your campaigns / sources.
2. – Compare each source’s registration rate, depositing trader rate, and install → deposit rate against your internal goals and industry benchmarks (e.g. aim 8–15 % registration, 30–60 % depositing traders, overall 3–5 %+).
3. – Flag underperforming sources — e.g. low registration (low quality traffic or poor onboarding), or low deposit rate (weak follow-up / incentives).
4. – Run A/B tests by isolating one variable (e.g. onboarding flow, bonus messaging, payment method) and using the template to compare before vs. after.
5. – Scale winners: sources or campaigns consistently beating your benchmarks get more budget / push.
6. – Archive historical sheets so you can spot seasonal or long-term trends.