If you run a Forex affiliate business, you probably know that earnings per click (EPC) is an important number to look at. But here’s the thing. A lot of affiliates have trouble with low EPC rates and don’t know why.

They send clicks and traffic to broker platforms, but they don’t turn into sales. To get the most money out of each click, you need to do more than just get traffic.

It requires knowing what makes people convert, spotting problems, and putting proven solutions into action.

This guide will show you how to deal with common EPC problems, whether you’re an Introducing Broker (IB), using hybrid CPA IB forex models, or running traditional CPA campaigns.

“Earnings Per Click” in Forex affiliate marketing

In EPC affiliate marketing, this number shows how much money you make on average for each click that goes to a broker’s platform. It’s easy to figure out how to calculate EPC:

EPC = Total Commissions Earned ÷ All Clicks

Your EPC would be $3.00 if you made $3,000 from 1,000 clicks, for instance.

Your EPC shows how well your whole funnel works, from the click to the FTD conversion rate (First Time Deposit) and beyond.

Common Mistakes That Cost You Money When You Earn Per Click

These traps can catch even the most experienced affiliates. Once you know what these earnings per click problems are, it’s easy to fix them.

Mistake 1: Sending traffic that isn’t targeted

It doesn’t matter how many clicks you get if the people who visit your site aren’t really interested in Forex trading. A lot of affiliates care more about how much traffic they get than the quality of the leads they get.

Why it hurts your EPC:

• – Low rates of registration and FTD conversion.
• – Brokers may flag your account for low-quality traffic.
• – You may be wasting money on ads that don’t get clicks.

Mistake 2: Not paying attention to how well things are doing in different places

Not all areas do the same thing. Sending traffic from areas that don’t do well hurts your earnings per click. Regions with strict rules or limited banking infrastructure usually don’t convert as well as Southeast Asia, Europe, and parts of the Middle East.

Pitfall 3: A bad experience on the landing page

If your landing page doesn’t convert, perfect traffic won’t either. Some common mistakes are:

• – Pages that take too long to load, which makes people leave.
• – Navigation that is hard to understand or calls to action that are not clear.
• – A design that is not mobile-friendly.
• – No signals of trust.

Pitfall 4: Not paying attention to KYC verification rates

The KYC verification rate is very important. Before they can earn a commission, registrants must go through Know Your Customer verification.

Low rates mean that there is friction in the verification process, which has a direct effect on your FTD conversion rate and EPC.

How to Fix These Problems with Earnings Per Click

These changes will help you make more money per click and make your business more profitable.

Fix 1: Aim for Quality, Not Quantity

Stop trying to get cheap clicks. Pay attention to qualified traffic:

• – Make educational content that real traders will want to read.
• – Use specific keywords like “best Forex broker for beginners.”
• – Use social proof and success stories.
• – Create and take care of an email list.

Fix 2: Improve Geographic Targeting

Use analytics to find countries that convert well. Reputable forex affiliate platforms give you geographic performance reports to help you improve your targeting strategy.

Fix 3: Make landing pages that get a lot of conversions

These are the most important things to include on your landing page:

• – Clear value proposition in three seconds.
• – Trust signals like licenses and reviews.
• – A simple, easy-to-use registration process.
• – Mobile optimization (About 60% of traffic comes from mobile devices).
• – Strong calls to action like “Start Trading Now.”

Fix 4: Get more people to finish their KYC forms

Teach your audience about the requirements. Therefore, give them step-by-step guides, and send timely reminders to people who haven’t finished registering to improve your KYC verification rate.

Fix 5: Choose the Right Commission Structure

Use hybrid CPA IB forex programs like VT Affiliates that give you a lot of choices:

• – Pure CPA: Best for affiliates with a lot of traffic.
• – Revenue Share: Best for traders who want to make money over the long term.
• – Hybrid Models: Upfront CPA plus ongoing revenue share.

Frequently Asked Questions (FAQs)

1. – What is a good earnings per click rate for Forex affiliates?
   Depending on the quality of the traffic and the geographic targeting, a good earnings per click rate is usually between $2.50 and $6.00.

2. – How do I figure out my earnings per click correctly?
   To find EPC, divide the total amount of commission you made by the total number of clicks. Most established platforms do this for you automatically in your dashboard.

3. – How does the EPC relate to the FTD conversion rate?
   Your EPC is directly affected by your FTD conversion rate. Even a 0.5% increase in FTD rates makes a big difference in overall earnings per click.

4. – What do my KYC verification rates mean for EPC?
   Low KYC verification rates mean that registered users aren’t finishing the verification process needed to make deposits. You only get paid for verified traders who make deposits, so if you don’t complete your KYC, your earnings per click go down.

5. – Is a hybrid CPA IB forex model better for getting the most EPC?
   A hybrid CPA IB forex model gives you upfront CPA payments and ongoing revenue share. This usually leads to a higher long-term EPC than pure models.

Conclusion:

To make money with a Forex affiliate business, you need to know how to understand and improve your earnings per click. You can get much better results by avoiding common mistakes like sending traffic to the wrong places, not having enough KYC verification rates, and having commission structures that don’t match.

Getting a lot of traffic isn’t the key to success in EPC affiliate marketing. It’s about getting the right people to see the right offers with the right message. Put quality first, always look for ways to improve, and work with trustworthy brokers who offer good commission plans.

Join VT Affiliates today to get access to the best commissions in the business, powerful tracking tools, and the help you need to grow your Forex affiliate business..