In Forex affiliate marketing, getting new forex depositors can cost between $50 and $300 for each qualified prospect. However, many affiliates overlook the hidden goldmine in their current databases.

This includes individuals who were interested at one point but never made a deposit. For a small fee, you can often bring these “forgotten” leads back to life.

Not only is lead recycling about persistence, it’s also about precision. Studies show that reactivating an old lead is around 6–7 times less expensive than acquiring a new one and can result in conversion rates that are about 60–70% higher.

A good recycling strategy can turn inactive databases into a steady stream of new depositors for affiliates, IBs, and CPAs without them having to spend any money on ads.

This guide tells you how to bring old leads back to life, stay within the law, and run systematic campaigns that convert inactive contacts into active traders.

The Secret Worth of Your Old Database

Before you delete those thousands of “inactive” contacts, consider this: only 5% of leads turn into customers on the first try. This means the other 95% can be recycled; they aren’t dead.

Most of your old leads can be categorized into three useful groups:

1. – Timing-sensitive leads: They were interested before, but the timing or conditions weren’t right (budget, market volatility, or internal approvals).
2. – Engaged non-converters: They opened your emails, clicked on links, and maybe even started registering but didn’t make a deposit.
3. – Cold-but-qualified leads: They fit your target profile, but for some reason, they stopped communicating.

Step 1: Break Up Your Inactive Leads

Not all old leads should be treated the same way. Smart segmentation ensures that the right message reaches the right inbox. Use the following criteria to segment:

• – Level of engagement: Last open, click, or website visit
• – Status of registration: Full or partial sign-up
• – Inactivity time: 30, 90, or 180 days or more
• – Geography: For offer and compliance relevance
• – Lead source: Paid, organic, or referral

Suggested Structure:

Step 2: Start an Email Campaign to Reactivate People for New Forex Depositors

Email remains your best tool. Personalized reactivation campaigns can increase conversions by roughly 29% and achieve open rates of 12–15%. Follow this tried-and-true six-email sequence:

1. – Day 1: “We Miss You”— A short, friendly note reminding them of how useful your platform is.
2. – Day 4: Education — Discuss new market trends, updates to the platform, or trading tips.
3. – Day 10: Incentive — Offer a great FTD bonus, like a deposit match, lower spreads, or trading credits.
4. – Day 15: Social Proof — Share testimonials, success stories, or milestones for traders.
5. – Day 25: Urgency — Encourage immediate action with limited-time offers or exclusive deals.
6. – Day 30: The Last Goodbye — Send a “sunset” email informing them that they will be removed from the list if they don’t respond.

This multi-touch method builds trust, sparks curiosity, and converts quiet subscribers into active depositors.

Step 3: Keep Track of Your Suppression List

Managing a suppression list may seem tedious. However, it’s essential for compliance and ensuring emails are delivered. Add to your suppression list anyone who has:

• – Hard-bounced or invalid emails
• – Marked you as spam or unsubscribed
• – Remained inactive for more than 12 months despite reactivation attempts
• – Resided in locations where you can’t send emails

Regularly clearing out problematic emails improves your sender reputation. This also ensures your campaigns land in inboxes instead of spam folders.

Step 4: Start a GDPR Re-Permission Campaign

If you handle data about EU citizens, compliance with GDPR (General Data Protection Regulation) is necessary. However, campaigns to regain permission can also rekindle interest.

Goals:

• – Obtain permission again from individuals who signed up before GDPR.
• – Clean up your list by removing disinterested users.

Strengthening Your GDPR Campaign:

• – Clear subject line: “We need your permission to stay in touch”
• – Statement of value: Explain what they’ll receive, like insights, signals, or special bonuses.
• – Easy sign-up: One-click re-permission
• – Incentive: Offer an eBook, webinar, or extra credit
• – Setting expectations: Inform them how often and what you’ll communicate.

Step 5: Make Offers For New Forex Depositors

To convert recycled leads into customers, your offer must address the reasons they didn’t deposit initially. Focus on first-time deposit (FTD) incentives.

Best Types of Offers:

• – Bonuses for deposits: “100% match up to $500”
• – Lower trading costs: Lower spreads or commission-free trades for 30 days
• – Risk-free trial: Money-back guarantee on the first 10 trades if they lose
• – Education perks: Premium courses or mentorships for depositors
• – Platform upgrades: Access to premium tools or features

Example of ROI:

If you have 5,000 leads that aren’t engaging:

• 12.7% open rate = 635 views
• 4% click-through rate = 25 visits
• 2.5% FTD rate = 1–2 new depositors

This translates to $600 to $1,200 in revenue from old leads at a $600 CPA per depositor. With campaign costs around $100, that’s an ROI of 600% to 1,200%. This clearly demonstrates that reactivation works.

Step 6: Implement an Email Sunset Policy

A sunset policy ensures you only engage responsive contacts. It’s not about giving up; it’s about maintaining a healthy list.

Policy Suggestions:

1. – If there is no activity for 90 days, start the reactivation sequence.
2. – Send a final “last chance” email if they remain inactive after 30 days.
3. – No response? Add them to the suppression list.
4. – Review the suppression list quarterly and remove leads older than 18 months.
5. – Retain valuable leads or those partially registered for up to a year, checking in every three months.

A clean list leads to better delivery rates and a lower cost per active subscriber.

Key Metrics to Watch

Keep measuring and improving. Monitor these key performance indicators:

Tips for Getting the Most Out of Your Work

• – Timing: Send messages Tuesday through Thursday from 10 AM to 2 PM in recipients’ time zones for maximum opens.
• – Mobile-friendly: Over 55% of emails are read on phones.
• – Personalization: Use more than just first names; include last activity, region, or signup source.
• – Subject lines: A/B testing can increase open rates by up to 30%.
• – Retargeting: Re-engage those who don’t open emails via Google or Facebook.
• – Automated triggers: Set campaigns to launch automatically after 30, 60, or 90 days of inactivity.
• – List cleaning: Check for validity every three months to remove fake emails.
• – Choose good affiliate programs: VT Affiliates and other partners provide better tools, higher CPAs, and professional support, making reactivation easier.

Why Lead Recycling Works for New Forex Depositors

The numbers speak for themselves:

• – Email marketing offers the best ROI of any channel, yielding $36 to $40 for every $1 spent.
• – Personalized emails receive 29% more opens and 41% more clicks.
• – Automated reactivation sequences account for only 2% of all emails sent, yet generate 37% of all email-generated revenue.
• – You have a 60–70% chance of selling to someone you already know, compared to a 5–20% chance with new prospects.
• – 59% of people say marketing emails influence their buying decisions.
• – Companies proficient in lead nurturing achieve around 50% more sales-ready leads for 33% less money.

These statistics emphasize that lead recycling is not just an option; it is essential.

Conclusion

You can turn leads who are tired of your emails into new depositors by using segmentation, reactivation emails, suppression management, GDPR compliance, and a strict sunset policy. Every successful affiliate knows it’s less costly and easier to reactivate an old lead than to find a new one.

While your competitors pursue new customers, you can quietly profit from your existing database month after month. Set up your system, monitor the results, and enhance your campaigns. Your ROI will soar.

If you want to grow, collaborate with a broker who can support your efforts.

Join VT Affiliates, which pays CPAs up to $1,500 for each qualified referral. They also provide marketing materials and dedicated support to help you convert both new and old leads into customers quickly.